Measurement Planning

Mapping key business objectives to user interactions and site metrics to measure success. Goal creation, conversion funnels and comprehensive event setup are the common outputs from this process.

A measurement plan outlines your main business objectives (KPI's) and aligns these with interactions on your site or app that can be measured using analytics platforms.

In a broad sense, we need a measurement plan in order to ensure we are able to report on information that provides us with information on whether or not we are meeting our business objectives, and allows us to make business decisions to improve performance (e.g. moving our marketing budget to a channel that results in our KPIs being met more efficiently).

We use all the major analytics platforms: