Glossary
Welcome to our glossary of digital marketing and analytics terms. Here you will find definitions for common terms and concepts used in the industry, as well as examples and context to help you better understand how they are used.
A/B Testing
A/B testing is a method of comparing two different versions of a web page or app to see which one performs better. A/B testing can be used to improve the user experience, track customer interactions, and make better business decisions. By testing different versions of a page or app, you can determine which one is more effective and make changes based on the results.
API (Application Programming Interface)
A set of rules that define how one software program can interact with another. An API allows two programs to exchange data, and it can be used to access features or data from a third-party program. For example, Facebook has an API that allows developers to create apps that use Facebook data, and Google has an API that allows developers to create apps that use Google Maps data.
Big Data
A term used to describe the large volumes of data that are now being generated by businesses, organizations, and individuals. Big Data can be analysed to reveal trends and patterns that can help businesses make better decisions. The term “big data” is sometimes used to refer to data that is too large to be processed using traditional data processing tools.
Bounce Rate
Bounce Rate is the percentage of visitors who leave a website after viewing only one page. Bounce Rate can be used to determine how engaging a website is and make changes to improve it. By tracking the Bounce Rate of a website, you can determine how popular it is and make changes based on the results.
CMS (Content Management System)
A system that enables website owners to manage the content of their website without needing to know how to code. A CMS usually provides a user interface that allows you to add, edit, and delete articles, pages, and other types of content. Popular CMSs include WordPress, Drupal, and Joomla.
Conversion Goals
Conversion goals are the objectives that you want your users to achieve. Conversion goals can be used to track customer interactions and make better business decisions. By tracking the conversion goals that users achieve, you can determine how successful your website or app is and make changes based on the results.
Conversion Rate
The conversion rate is the percentage of visitors to a website who take a desired action, such as signing up for a newsletter or making a purchase. The conversion rate can be used to improve the user experience, track customer interactions, and make better business decisions. By understanding how well your website is converting visitors into customers, you can make changes to improve your website and increase your profits.
CPA (Cost Per Acquisition):
A pricing model used in online advertising, in which advertisers pay a fee each time a user takes a specific action, such as making a purchase or filling out a form. The cost per acquisition is typically calculated by dividing the total cost of the advertising campaign by the number of acquisitions generated.
CPC (Cost Per Click):
A pricing model used in PPC advertising, in which advertisers pay a fee each time one of their ads is clicked. The cost per click is determined by a variety of factors, including the quality and relevance of the ad, the competition for the ad placement, and the target audience.
CPL (Cost Per Lead):
A pricing model used in online advertising, in which advertisers pay a fee each time a user takes a specific action that indicates interest in a product or service, such as filling out a form or signing up for a newsletter. The cost per lead is typically calculated by dividing the total cost of the advertising campaign by the number of leads generated.
CPM (Cost Per Thousand):
A pricing model used in online advertising, in which advertisers pay a fee for every 1,000 impressions of their ad. CPM is typically used for display ads, and the cost is calculated by dividing the total cost of the campaign by the number of impressions in thousands.
CRM (Customer Relationship Management)
A system that helps businesses track and manage their interactions with current and potential customers. A CRM can store information about customers, such as their contact details, purchase history, and preferences. It can also track interactions between the customer and the business, such as emails sent and received, phone calls, and meetings.
Customer Interaction
Customer interactions are the ways in which customers interact with your website or app. Customer interactions can be used to improve the user experience, track customer interactions, and make better business decisions. By understanding how customers are interacting with your website or app, you can make changes to improve their experience and increase your conversion rate.
Data Analysis
The process of analysing data in order to extract useful information. Data analysis can be used to improve the user experience, track customer interactions, and make better business decisions. There are a number of tools and techniques that can be used to extract information from data sets, and data analysis is a growing field.
Data Analytics
The process of analysing data in order to extract useful information. Data analytics can be used to improve the user experience, optimize website content, and track customer interactions. Data analytics is a growing field, and there are a number of tools and techniques that can be used to extract information from data sets.
Data Cleansing
The process of cleaning up data in order to make it usable. Data cleansing can be used to improve the user experience, track customer interactions, and make better business decisions. There are a number of tools and techniques that can be used to clean up data sets, and data cleansing is a growing field.
Data Mining
The process of extracting valuable information from large data sets. Data mining can be used to find trends and patterns, and it can be used to make better decisions about business operations. Data mining is a complex process, and there are a number of tools and techniques that can be used to extract information from data sets.
Data Visualization
The process of transforming data into a visual format so that it can be easily understood. Data visualization can be used to improve the user experience, track customer interactions, and make better business decisions. There are a number of tools and techniques that can be used to create visualizations from data sets, and there are a number of different types of visualizations that can be used.
Events
Events are the actions that users take on your website or app. Events can be used to track customer interactions and make better business decisions. By tracking the events that users take, you can determine what actions they are most interested in and make changes based on the results.
Page Funnel
A page funnel is a visualization of how users interact with a website. Page funnels can be used to improve the user experience, track customer interactions, and make better business decisions. By understanding how users interact with your website, you can make changes to improve their experience and increase your conversion rate.
Pageviews per Visit
Pageviews per Visit is the average number of pages a visitor views during a single visit to a website. Pageviews per Visit can be used to determine how interested a visitor is in a website and make changes to improve it. By tracking the Pageviews per Visit of a website, you can determine how popular it is and make changes based on the results.
Pageviews
Pageviews are the number of times a page is loaded on a website. Pageviews can be used to track customer interactions and make better business decisions. By tracking the number of pageviews a page receives, you can determine how popular it is and make changes based on the results.
PPC (Pay Per Click):
A digital advertising model in which advertisers pay a fee each time one of their ads is clicked. PPC campaigns are typically used to drive traffic to a website, and advertisers only pay when a user clicks on their ad.
Predictive Analytics
The process of using data to make predictions about the future. Predictive analytics can be used to make decisions about business operations, and it can be used to improve the user experience. There are a number of tools and techniques that can be used to make predictions from data sets, and these predictions can be used to improve business outcomes.
ROAS (Return on Advertising Spend):
A measure of the effectiveness of an advertising campaign, calculated by dividing the revenue generated by the campaign by the amount spent on the campaign. A high ROAS indicates that the campaign is generating a good return on investment.
SEO (Search Engine Optimization):
The process of making improvements to a website or app in order to rank higher in search engine results pages. This can involve a variety of techniques, such as optimizing the content and structure of a website, building high-quality links, and improving the user experience.
SEO (Search Engine Optimization)
The process of making improvements to a website or app in order to rank higher in search engine results pages. This can involve a variety of techniques, such as optimizing the content and structure of a website, building high-quality links, and improving the user experience.
Sessions
Sessions are the number of times a user interacts with your website or app. Sessions can be used to track customer interactions and make better business decisions. By tracking the number of sessions a user has, you can determine how engaged they are with your website or app and make changes based on the results.
Text Analytics
The process of extracting information from text data. Text analytics can be used to find trends and patterns, and it can be used to make better decisions about business operations. There are a number of tools and techniques that can be used to extract information from text data, and these tools can be used to improve business outcomes.
User Feedback
User feedback is feedback from users about their experience with your website or app. User feedback can be used to improve the user experience, track customer interactions, and make better business decisions. By understanding what users like and don't like about your website or app, you can make
User Journey
A user journey is a visualization of how users interact with a website or app. User journeys can be used to improve the user experience, track customer interactions, and make better business decisions. By understanding how users interact with your website or app, you can make changes to improve their experience and increase your conversion rate.
UX (User Experience):
The overall experience of using a website or app, from the moment a user lands on the homepage to the moment they exit. Good UX design takes into account the user’s needs and makes it easy for them to find the information or task they’re looking for. Poor UX can frustrate users and cause them to leave a website or app.
Visitors
Visitors are the number of unique individuals who visit a website. Visitor data can be used to understand customer behaviour and improve website design. By tracking the number of visitors to a website, you can determine how popular it is and make changes based on the results.
Web Analytics
Web analytics is the process of collecting, analysing, and reporting on data about website traffic and usage. Web analytics can be used to improve the user experience, track customer interactions, and make better business decisions. There are a number of different tools and techniques that can be used to collect web analytics data, and there are a number of different ways to use that data to improve your website.
Web Traffic
Web traffic is the number of visitors to a website. Web traffic can be used to improve the user experience, track customer interactions, and make better business decisions. By understanding where your website traffic is coming from, you can make changes to improve your website and increase your conversion rate.