Google Analytics 4

Google Analytics 4 is the latest version of Google's popular web analytics platform, offering a range of new features and capabilities that help businesses gain insights into their customers and make data-driven decisions. Some of the key features of Google Analytics 4 include:

• The ability to track user interactions across devices and channels, including web, mobile apps, and smart speakers

• The use of machine learning to identify patterns and trends in user behavior and provide recommendations for optimization

• Integration with other Google products and platforms, such as Google Ads and Google BigQuery

• The ability to analyze customer journeys and understand how users interact with your business

Whether you're just getting started with web analytics or looking to upgrade from an older version of Google Analytics, Google Analytics 4 is a powerful tool for understanding your customers and making informed decisions about your marketing efforts. To get started with Google Analytics 4, you'll need to create a Google account and set up tracking on your website or app. You can then access the dashboard to view and analyze your data, and use the various features and tools to gain insights and optimize your marketing campaigns.

If you need help getting started or want to learn more about the capabilities of Google Analytics 4, you can find a wealth of resources on the Google Analytics website, including documentation, tutorials, and online courses. Alternatively get in touch with AD Analytics and we can handle the setup and training you require to make full use of GA4.